instant lawn estimates for your site
Mow Leads
Mow Calls
Mo' Money
Add an instant price estimator to your website. Homeowners trace their lawn on a satellite map, see your price in about a minute, and you get a lead that’s ready to call.
Your services. Your prices. Your brand colors. All on your site.
$49/month. 14-day free trial. No contract, no setup fee.
Your customer gets an instant estimate after tracing their property
The Lead Slips Away Pretty Easily...
Sound familiar?
Sometimes the first one to answer the phone gets the job. Yardstick helps land more leads!
Driving out to measure
Gas and an hour gone, for someone who never calls back.
Phone tag with the customer
You miss the call, they miss yours, and the job goes cold.
Late requests
Homeowners shop at night. Your contact form just makes them wait.
First to answer wins
If a homeowner can’t get ahold of you, they go to the next site.
Yardstick gives them your price on the spot, day or night, and sends you the lead.
Try it for yourself right here on this website
Trace a lawn. See a price. Right now.
This is the real estimator, set up for a sample company.
On your website it uses your prices, your colors and your service area. Fully customizable.
Tip: submit a request with your own email and see what your customer receives
What your customer sees
An accurate estimate based on satellite imagery and your chosen rates and services
All within a minute
1
Enter The Address
The map flies right to their house.
2
Trace The Lawn
Tap around the grass to outline it, on a phone or a computer.
3
Confirm Services
They confirm it’s an estimate, then see your one-time and recurring prices. It's all up to you
4
Click To Call
Estimate is created and you’re notified right away. Reach out to secure the job. They also have the option to click and call you.
Your Leads come straight to you with all of the information you need to close the job
Every lead with every detail included. Ready to call.
- One tap to call them back
- Hit Reply to email the homeowner
- A picture of exactly what they traced
- The homeowner gets their own copy, with your name on it
- Every lead saved in your portal
Your own portal
See every lead and its traced lawn, change your prices and brand color, and copy your install code anytime.
Your Estimate. Your Rules.
The Yardstick Estimation Tool is uniquely yours, customize it just the way you like
You are in full control. Your prices, your services, your branded colors. It's all up to you. If something changes, you can update your details directly in your client portal and your estimation tool updates in minutes.
Your Prices, Your Way
Size tiers or per square foot, minimums, add-ons, recurring discounts, option to round to the nearest $5 to keep things tidy
Only Leads You Can Serve
Your service radius and largest lawn. Anyone outside it is asked to call you.
All Your Services. Go Beyond Mowing.
Mulch, aeration, cleanups, etc. Homeowners can ask about anything you list and this adds a note to the lead that they are also interested in these services.
Clearly an Estimate, Not A Firm Quote
Homeowners confirm before they see a price. You give the firm quote.
On Your Site in Minutes, Not Weeks
A banner, a button, or right on the page. WordPress, Wix, Squarespace, GoDaddy, Square Online, Hostinger and more.
We Grow As You Grow
Tell us what you need next. Our early customers help shape what we build. We are happy to hear your opinion!
One customer pays for the whole year.
*Based on average minimum prices. Your rates may vary.
Simple pricing. One plan.
$49 per month
Plus sales tax where applicable
- 14-day free trial
- Unlimited estimates and leads
- Lead emails and homeowner copies
- Client portal and monthly wrap-up
- No setup fee, no contract, cancel anytime
Built in CAMP Hill, Pennsylvania
Made for lawn care companies, by people who want you to grow your business
Hi, I’m Craig. Recently I tried to get my lawn mowed. Getting a price took about a week. I played phone tag with three companies. I emailed a fourth and waited three days for a reply. One contractor drove 20 minutes to meet me and when he gave me his price, it was much higher than I expected. We both wasted our time and I ended up feeling bad about it. A price up front would have saved us both time.
That’s when I realized the process is flawed. These weren’t bad companies. They were busy doing the actual work and homeowners just want to know what to expect.
So I built YardStick. Your customers trace their lawn, see your price in about a minute, and you get a lead that’s ready to call. It saves you time, saves you money, and helps you land more jobs.
When you reach out, you’ll talk to me, not a call center. I’ve built this with you in mind. If you'd like to see a change, let me know and I'll see if we can implement it for you.
Craig
Founder, YardStick Estimate
Frequently Asked Questions
Will it work with my website?
Yes. It’s one line of code that works on WordPress, Wix, Squarespace, GoDaddy, Square Online, Hostinger and most other sites. We have step-by-step help for each, and a ready-to-send note for your web designer.
How do I set it up?
You select your prices, your services, your service area and your brand colors. Then you paste one line of code on your site. Directions are provided for implementing. If you need assistance we can help!
Where do the leads go?
To the email address you sign up with, the moment they come in, and into your client portal. Use a shared inbox if your whole office should see them.
How accurate is the price?
It’s based on satellite imagery and your own rates. Homeowners confirm they understand it’s an estimate, and you give a firm quote before any work starts.
Can people trace their lawn wrong on purpose?
The price isn’t binding; it’s only an estimate, and you give the firm quote. A picture of exactly what they traced comes with every lead, so you can check it before you call.
What if a customer traces a property outside of my service area?
They won’t get a price. They’ll see a message letting them know you are outside of the service area. They can contact you for more details, if needed.
Who owns the customer information?
You do. Your leads are yours, and we never sell anyone’s information.
What if I want to cancel?
Cancel from your portal anytime. Your estimator keeps working until the end of the period you paid for.
Stop losing leads to whoever answers first.
Book a quick demo and we’ll set it up with your prices so you can see it on your own website.
© 2026 Yardstick Estimate
That’s what it feels like. While you’re busy with the rest of your business, the leads come to you.